We found this info-graphic on one of our favorite SEO blogs. It really breaks down why and proves the point that every business should be blogging to leverage website traffic and bring in more business.
The two main points that really stuck out there were that websites that blog have 97% more inbound links to their site and blogging creates an average of 434% more indexed pages. Let’s talk about these two things a little more.
Blogging Creates More Inbound Links
The point of blogging is to publish content about your business or organization that is full of good and useful information to your target customers. By regularly blogging, you’re creating a place that people will want to come back and stay current on what your business offers. When good content is published and shared by your readers, it generates traffic back to your site from an audience that you haven’t been directly in front of before. So blog regularly and often. Then encourage your readers to share your blogs.
More Indexed Pages Means Traffic From Searches
Blogging regularly keeps your site up to date and shows your readers that you are staying current in your industry. But it also means for content for Google and the other search engines to index. Having more content to be indexed means more potential hits to your website when a customer searches for something that you offer.
Check out the info-graphic below to see the benefits to adding a blog to your site. If you’re unsure how to get started blogging, contact us about how you can start leveraging your website to create more traffic for your business.
Thanks to QuickSprout for the fantastic Info-Graphic!